As Amaxra evolved its consulting business to also handle licensing it chose to enroll in the Microsoft Cloud Solutions Program (CSP) to offer the best SaaS and cloud products to its customers. Amaxra had the choice to enroll as a Direct or Indirect biller.
The business model for the Indirect channel made sense as it gave Amaxra the flexibility to align itself with right distribution partner for specific needs including 24*7 support and specific skills.
With these pain points, Amaxra had two options:
- Use a third-party billing product that would be more rigid, less customizable and would lock Amaxra into a third-party ecosystem
- Build its own product that is flexible and worked for the indirect CSP environment
- Keep doing things manually which prevented scale and risked significant discrepancies between what Amaxra purchased from various distributors and what they were billing their customers.
Around this time Amaxra became aware of Work 365 would address these pain points.
(Using Work 365 solution as an Indirect Partner)
Amaxra began by removing its most manual and error-prone processes and replacing them with the billing automation, invoice integration and bundling capabilities provided by Work 365.
Since Amaxra was already using Microsoft Dynamics 365 to manage their customers and pipeline, it was a simple process to start using Work 365.
“The cost of Work 365 has more than paid for itself. It’s peace of mind that the invoicing is correct“, says Rosalyn.
Work 365 has also allowed Amaxra to focus on providing better products and supports to their customers, taking on the first tier of customer interaction that Microsoft experts from their partners. While most of Amaxra’s customers initially purchase their licenses direct from Microsoft, they then transition to Amaxra for future sales due to the multi-level support that the company is now able to offer.
Work 365 has helped Amaxra move away from the limitations of manual processes while allowing them to scale their cloud and recurring business as an Indirect Partner. Work 365 removes errors and allows Partners like Amaxra to focus on providing better service and products. Amaxra uses Work 365’s Self-Service Portal built on the PowerApps for its end customers. It’s an easy way to create its self-service capabilities for its customers regardless of which Distributor Amaxra uses to provision their services.