How Infinity Group grew 60% on the same headcount by fixing the data foundation first.

Three years ago, Infinity Group was a local UK IT provider that couldn’t tell you what it had sold its own customers. Today it’s a $35M business and Microsoft’s 2025 Global Partner of the Year for Business Central, built on the team it already had. Chris Marshall walks through the replatforming journey behind that growth: the challenges, the moves that mattered, and why getting the data right came before the AI.

What you’ll take away:

• The challenges every scaling Microsoft partner hits and the order Infinity tackled them
• Why your data foundation comes before AI, not after
• How a single view of the customer: what you’ve sold, where the white space is, where churn is brewing; drives growth without growing the team

Who should attend:

Microsoft partner CEOs, finance leaders, and operations teams and your marketers. If your systems don’t talk to each other and your reporting lives in spreadsheets, bring the people who feel it.

Speaker:

Chris Marshall, CMO, Infinity Group – Microsoft 2025 Global Partner of the Year for Business Central. Hosted by Rick McCutcheon.