Creating and sustaining recurring revenue
Greater certainty and stability.
Quick Background: In Jan 2020, Microsoft started accumulating funds through the co-op program for its CSP resellers. MSP partners have been accumulating funds that can be deployed starting in July 2020.
These co-op funds can be used by Microsoft channel resellers towards qualified activities that grow their business. In addition to driving demand co-op investment funds are meant to help resellers focus on these critical areas:
Greater certainty and stability.
Invest in relationships and become a trusted advisor, increasing engagement and adoption.
Upsell and cross-sell opportunities.
10 Stats And Reasons That Prove That Microsoft CSPs Need Self-Service TODAY
The Microsoft co-op guide directly lists various qualified activities, including demand generation activities like tradeshows and events. Neither of these is a viable opportunity in a COVID-dictated 2020. Along with marketing activities, what is not always obvious is the opportunity to automate processes. Microsoft Direct resellers incur a significant burden in managing and provisioning seats and services.
Investing in a branded self-service site that allows your customers to manage their current services, while also purchasing new services, saves you time and resources and grows revenue.
Resellers with self-service portals can offload almost 80% of provisioning changes, significantly increasing customer satisfaction, and freeing up time to pursue other value-adding activities.
The guidebook explicitly states that you can use these funds for branding activities. These branded self-service portals facilitate customer engagement, demand generation, and revenue growth in five main ways:
Customers want increased transparency, the ability to manage services themselves, and real-time insight into costs and billing.
Once implemented, these portals provide targeted information and allow your team to communicate (and market) directly to these customers when managing this portal.
Fewer emails, less back-and-forth, and more automation = less effort.
These portals provide additional visibility into product catalogs, and your unique offerings, facilitating more in-depth conversations around business needs.
Add unique services, your IP, and other new products to the existing subscription account.
Work 365 helps you accomplish all the above, and you can apply co-op funds to utilize Work 365 solutions.
How does Work 365 help:
Work 365 enables you to build a portal for your customers to view usage data, access personalized pricing, and create a customized product catalog.
Focus more on business needs and product value through more in-depth discussions with clients on how to grow their businesses.
Have all your teams work in one system that includes all your customer data.
The Microsoft co-op program incentivizes resellers to invest in their growth using Microsoft funds. Work 365 can help you along with that journey.
Understand changes a Microsoft Partner needs to make to eliminate roadblocks and scale business growth.
Get insights and news about the CSP program and everything to do with Subscription Management and Billing Automation
Sign up and get access to our full newsletter content library includes news about Microsoft Ecosystem, Microsoft Partners, Best practices to improve your recurring revenue business, and Work 365 upcoming version and feature updates.
Products
Reach Us
11710 Plaza America Dr. Suite 2000, Reston, VA 20190, USA
[email protected]
+1-571-429-5171
This website uses cookies to allow us to better understand how the site is used. By continuing to use this site, you consent to this policy.
I understandReview PolicyWe may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.
Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.
These cookies are strictly necessary to provide you with services available through our website and to use some of its features.
Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.
We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.
We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.
We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.
Google Webfont Settings:
Google Map Settings:
Google reCaptcha Settings:
Vimeo and Youtube video embeds:
You can read about our cookies and privacy settings in detail on our Privacy Policy Page.
Privacy Policy