Greater certainty and stability.
Quick Background: In Jan 2020, Microsoft started accumulating funds through the co-op program for its CSP resellers. MSP partners have been accumulating funds that can be deployed starting in July 2020.
These co-op funds can be used by Microsoft channel resellers towards qualified activities that grow their business. In addition to driving demand co-op investment funds are meant to help resellers focus on these critical areas:
Self-Service for CSPs and MSPs
10 Stats And Reasons That Prove That Microsoft CSPs Need Self-Service TODAY
Microsoft co-op incentives
The Microsoft co-op guide directly lists various qualified activities, including demand generation activities like tradeshows and events. Neither of these is a viable opportunity in a COVID-dictated 2020. Along with marketing activities, what is not always obvious is the opportunity to automate processes. Microsoft Direct resellers incur a significant burden in managing and provisioning seats and services.
Investing in a branded self-service site that allows your customers to manage their current services, while also purchasing new services, saves you time and resources and grows revenue.
Resellers with self-service portals can offload almost 80% of provisioning changes, significantly increasing customer satisfaction, and freeing up time to pursue other value-adding activities.
The guidebook explicitly states that you can use these funds for branding activities. These branded self-service portals facilitate customer engagement, demand generation, and revenue growth in five main ways:
The good news?
Work 365 helps you accomplish all the above, and you can apply co-op funds to utilize Work 365 solutions.
How does Work 365 help:
The Microsoft co-op program incentivizes resellers to invest in their growth using Microsoft funds. Work 365 can help you along with that journey.
Understand changes a Microsoft Partner needs to make to eliminate roadblocks and scale business growth.