VAR
A value-added reseller (VAR) is a company that resells products and adds services such as customization, integration, or support to increase their value. In the Microsoft channel, VARs resell Microsoft products alongside their own services rather than selling the products alone.
Key Takeaways
- Resells products with added services or support.
- Adds value through customization, integration, or support.
- Common in the Microsoft channel.
- Overlaps with MSP and CSP roles in practice.
How VARs operate
A VAR sources products and packages them with services that make the products more useful to the customer. Microsoft-focused VARs increasingly operate in CSP, reselling and managing subscriptions with added services.
Why it matters for Work 365
VARs that resell Microsoft subscriptions need to bill products and services together and reconcile subscriptions accurately, which is what Work 365 supports.
How Work 365 supports this
Work 365 bills subscriptions and services together and reconciles them against provider charges. See the CSP Billing Platform.
Related terms: Managed Service Provider, System Integrator, CSP.
FAQ
What does VAR stand for?
Value-Added Reseller.
How is a VAR different from an MSP?
A VAR resells products with added services; an MSP focuses on ongoing managed IT services.
