Co-op
Co-op (cooperative) funds are amounts partners earn through Microsoft incentive programs and can claim to reimburse eligible marketing and business development activities. They are designed to support activities that build awareness and demand for Microsoft products.
Key Takeaways
- Incentive funds partners earn through Microsoft programs.
- Claimed as reimbursement for eligible marketing activities.
- Tied to specific rules on what qualifies and how to claim.
- Different from direct discounts or rebates.
How co-op funds work
Partners accrue co-op based on their Microsoft business, then submit eligible activities for reimbursement under the program rules. What qualifies and how claims are documented are defined by Microsoft.
Why it matters for Microsoft CSPs
Co-op funds offset the cost of demand-generation activities, which improves the economics of growing a Microsoft practice. Understanding the rules is what lets partners actually claim what they earn.
How Work 365 supports this
Work 365 focuses on billing and revenue operations rather than co-op claims, but accurate revenue and subscription data helps partners understand the business that drives incentives. See the CSP Billing Platform.
Related terms: Microsoft Coop Guide, CSP.
FAQ
What can co-op funds be used for?
Eligible marketing and business development activities that support Microsoft products, under the program rules.
How are co-op funds earned?
Through Microsoft incentive programs, based on a partner’s qualifying business.
