CRM

CRM, or customer relationship management, is software for managing a company’s interactions, sales activity, and data across its prospects and customers. It centralizes customer information so teams can sell, support, and retain more effectively.

Key Takeaways

  • Software for managing customer interactions and data.
  • Centralizes sales, service, and customer records.
  • Microsoft’s CRM capabilities are part of Dynamics 365.
  • A foundation many business applications build on.

Why it matters here

CRM is foundational context for the Microsoft business-applications ecosystem that CSP partners often work in. Microsoft’s CRM capabilities sit within Dynamics 365.

Related terms: Dynamics 365, B2B.

FAQ

What does CRM stand for?
Customer Relationship Management.