B2B
B2B, or business to business, refers to transactions in which one business sells products or services to another business rather than to an individual consumer. Microsoft partners operate in a B2B model, selling and supporting other organizations.
Key Takeaways
- Transactions between businesses, not consumers.
- The model Microsoft partners operate in.
- Often involves contracts, recurring billing, and account management.
- Distinct from B2C (business to consumer).
Why it matters here
CSP partners are B2B businesses, selling and managing Microsoft services for other organizations, which shapes how they contract, bill, and support customers.
FAQ
What does B2B stand for?
Business to Business.
