Microsoft LAR
A Microsoft LAR, or Large Account Reseller, is a Microsoft partner authorized to sell volume licensing agreements, historically including Enterprise Agreements, to large organizations. LARs specialize in enterprise licensing and support the licensing needs of large customers.
Key Takeaways
- A partner authorized to sell enterprise volume licensing.
- Historically associated with Enterprise Agreements.
- Focused on large-organization licensing needs.
- Distinct from the CSP model, though the lines have blurred over time.
How the LAR role works
LARs advise large customers on volume licensing, structure agreements, and support renewals and true-ups. As Microsoft licensing has shifted toward CSP and the Microsoft Customer Agreement, the boundaries between LAR and CSP models have narrowed.
Why it matters for Microsoft CSPs
Understanding the LAR role clarifies how enterprise licensing has traditionally worked and how it differs from CSP, which matters for partners serving larger customers.
How Work 365 supports this
Work 365 supports CSP billing and revenue operations; partners moving enterprise customers into CSP use it to bill and reconcile those subscriptions. See the CSP Billing Platform.
Related terms: Microsoft Enterprise Agreement Plan, CSP, Microsoft Customer Agreement.
FAQ
What does LAR stand for?
Large Account Reseller.
How is a LAR different from a CSP partner?
A LAR focuses on enterprise volume licensing; a CSP partner sells and manages cloud services in the CSP program.
