Many, in fact, most MSPs today have less than 100 customers or less than $2 million in cloud revenue, despite the rapid growth of services from modern work, infrastructure, and applications for over a decade. MSPs offer valuable services, including infrastructure management, ensuring productivity, security, and even outsourced IT help desks. So why the modest […]
Recurring revenue is the most valuable revenue on a company’s income statement. SaaS companies have always known this and include a SaaS billing and subscription management application as part of their core application infrastructure stack. Microsoft has also stipulated requirements for cloud resellers in the CSP Direct Partners program to implement similar systems. Recurring billing […]
The Fall of Raftar: Lessons Learned The first sale is the easiest one! Through a consulting engagement, which landed in my lap, I had solved a problem around sales inventory tracking using RFID for a large medical device manufacturer. I thought I could convert the solution into a product. I used my consulting income, raised […]
While some MSPs worry about shrinking margins in the Microsoft business, particularly as incentives change, the Microsoft cloud services business—especially Azure, Dynamics and CoPilot—is growing at a blistering pace. The recurring revenue model drives significant business value. Just look at the M&A and funding activity in the MSP space. Despite MSPs’ hesitancy towards Self-Service, larger […]
Renewal management is critical and complex for Microsoft Partners and businesses with recurring revenue. Most businesses realize the benefits of recurring revenue only after the first or second year of renewal because of the cost of sales and marketing. Dealing with customers and billing relationship issues usually brings psychological complexity. When dealing with New […]
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